Rutube
The largest Russian online service for exchanging, showing, and translating videos; a part of the Gazprom Media Holding. It possesses a platform of 65 million unique users per month.

Challenge
Increasing ad revenue
Solution
Proposing personalized recommendations on top of the editor’s selection of video assembled automatically based on an analysis of the users’ behavior
Result
Out of the videos that have already been viewed by Rutube users, the recommendation algorithm would recommend almost 40%
Did you know?
How you can use stream-oriented data processing to boost the quality of your recommendations and reduce the response time of your entire recommendations system 5 times. We’re going to be talking about one of our clients — the Rutube video streaming service.
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