Founded in the year 1857, TSUM is one of the largest malls in Europe. It features more than 1,500 brands of clothing, footwear, perfume, cosmetics, and accessories, such as Dolce & Gabbana, Valentino, Saint Laurent, Alexander McQueen, Tom Ford, Lanvin, Belstaff, Chloe, Balenciaga, Givenchy, Bottega Veneta, Roberto Cavalli, Celine, Michael Kors, Loro, Piana, Jimmy Choo, Emilio, Pucci, Mari, and others.


Increasing the number of purchases and average sale price


Integrating product recommendations on the internet store site


The personalized recommendation algorithms work well, as well as similar products, product accessories, sales hits, and Next Best Offers
“It is very important for stores focused on customers of top clothing brands to demonstrate a high level of service. This extends to internet stores as well. A personalized approach to each customer along with personalized recommendations is all but obligatory attributes for front-running online sales companies.”
Konstantin Sinyushin
the Untitled

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