The largest Russian online service for exchanging, showing, and translating videos; a part of the Gazprom Media Holding. It possesses a platform of 65 million unique users per month.
Increasing ad revenue
Proposing personalized recommendations on top of the editor’s selection of video assembled automatically based on an analysis of the users’ behavior
Out of the videos that have already been viewed by Rutube users, the recommendation algorithm would recommend almost 40%
“We monetize at the expense of the video ad. The more relevant the videos that we recommend are, the bigger the chances we have of increasing profit. For this reason, it is very important to have a reliable partner ensuring the stable operation of real time recommendations.”
Personalized recommendations for content on a website, mobile app, or Smart TV app for customer retention on a platform. LTV increased by 20% and session time length extended by 30%.
Interesting Side Note
How you can use stream-oriented data processing to boost the quality of your recommendations and reduce the response time of your entire recommendations system 5 times. We’re going to be talking about one of our clients — the Rutube video streaming service.Read Full Article
Switching over to personalized marketing is easy!