Rutube

The largest Russian online service for exchanging, showing, and translating videos; a part of the Gazprom Media Holding. It possesses a platform of 65 million unique users per month.

Challenge

Increasing ad revenue

Solution

Proposing personalized recommendations on top of the editor’s selection of video assembled automatically based on an analysis of the users’ behavior

Result

Out of the videos that have already been viewed by Rutube users, the recommendation algorithm would recommend almost 40%
“We monetize at the expense of the video ad. The more relevant the videos that we recommend are, the bigger the chances we have of increasing profit. For this reason, it is very important to have a reliable partner ensuring the stable operation of real time recommendations.”
Igor Shipilov
Rutube

Interesting Side Note

How you can use stream-oriented data processing to boost the quality of your recommendations and reduce the response time of your entire recommendations system 5 times. We’re going to be talking about one of our clients — the Rutube video streaming service.
Read Full Article

Switching over to personalized marketing is easy!