TSUM

Founded in the year 1857, TSUM is one of the largest malls in Europe. It features more than 1,500 brands of clothing, footwear, perfume, cosmetics, and accessories, such as Dolce & Gabbana, Valentino, Saint Laurent, Alexander McQueen, Tom Ford, Lanvin, Belstaff, Chloe, Balenciaga, Givenchy, Bottega Veneta, Roberto Cavalli, Celine, Michael Kors, Loro, Piana, Jimmy Choo, Emilio, Pucci, Mari, and others.

Challenge

Increasing the number of purchases and average sale price

Solution

Integrating product recommendations on the internet store site

Result

The personalized recommendation algorithms work well, as well as similar products, product accessories, sales hits, and Next Best Offers
“It is very important for stores focused on customers of top clothing brands to demonstrate a high level of service. This extends to internet stores as well. A personalized approach to each customer along with personalized recommendations is all but obligatory attributes for front-running online sales companies.”
Konstantin Sinyushin
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Interesting Side Note

In the Summer of 2015, Facebook began keeping statistics on the length of time that posts are watched and video content is viewed in. The analytics take into account not only the obvious factors, but also data on what part of the viewed video was switched into full screen mode, what part was watched in HD, and whether mute was at all selected.
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Switching over to personalized marketing is easy!