E-Contenta Return: returning the audience to the platform

Remarketing campaigns that bring customers back. Ad messages are seen only by those users that have visited a site or mobile app, but have not completed the target action (registering or purchasing). Each banner is personalized: a potential customer is dynamically offered the content, product, or services that correspond to his or her interests. Smart banners will be placed on the basis of an auction. They will be pay-per-click or paid for every thousand views and displayed in the Spicy, Between, or Google ad networks.

Projected Result

20-30% reduction in the cost of attractive a paying customer.

Cost

10-30% off your marketing budget
Regular banner
Conversion rate: 0%
Personalized banner
Conversion rate: 24%

How it works

Data collection from various sources

Formation of a unique recommendation algorithm

Set-up recommendation display

Achieve API

“If recommendation systems are meant to do real business, then what they need to do is go full-throttle with their customer operations and operate like a channel. That’s the way Bookmate operates with E-Contenta.”
Konstantin Savenkov
Bookmate
«I would be happy to act as reference for you with potential partners. Already at our first meeting I was struck by entrepreneurial drive and grasp of what was needed for your startup to get its first traction. I think you have assembled a talented team of engineers well suited to the business you plan to build and have a clear vision for where you want to go with E-Contenta»
Simon Dunlop
Founder and CEO at Bookmate
“Considering that we are selling a service, the most important thing we build around is how the customer feels and how comfortable they are. If it is a choice or service, then we must keep it quick and efficient. If it is reading, then we most keep it convenient and cozy. That’s why the majority of our effort is directed toward usability”
Maxim Gurets
MyBook
“We monetize at the expense of the video ad. The more relevant the videos that we recommend are, the bigger the chances we have of increasing profit. For this reason, it is very important to have a reliable partner ensuring the stable operation of real time recommendations.”
Igor Shipilov
Rutube
“Technology is being tailored to what shows subscribers watch at what time. Next time, all I’ll have to do is launch the app on my smartphone and enjoy a TV show or series that now I won’t have to seek out in a sea of TV information.”
Denis Martyntsev
TvizTV
“It is surprising that the personalized film recommendations section based on the E-Contenta algorithm is opened 2.5 times more often than the same section with a selection of the most popular films.”
Yan Sloka
Vidimax
“It is very important for stores focused on customers of top clothing brands to demonstrate a high level of service. This extends to internet stores as well. A personalized approach to each customer along with personalized recommendations is all but obligatory attributes for front-running online sales companies.”
Konstantin Sinyushin
the Untitled

Interesting Side Note

By using its preference analysis technology of over 60 million subscribers all over the world, Spotify has already been coming out with very accurate predictions of upcoming Grammy prize winners in major nominations for several years now.
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Switching over to personalized marketing is easy!