E-Contenta Return: returning the audience to the platform
Remarketing campaigns that bring customers back. Ad messages are seen only by those users that have visited a site or mobile app, but have not completed the target action (registering or purchasing). Each banner is personalized: a potential customer is dynamically offered the content, product, or services that correspond to his or her interests. Smart banners will be placed on the basis of an auction. They will be pay-per-click or paid for every thousand views and displayed in the Spicy, Between, or Google ad networks.
How it works
Data collection from various sources
Formation of a unique recommendation algorithm
Set-up recommendation display
Interesting Side Note
Switching over to personalized marketing is easy!