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Challenge despcription
E-Contenta White Label — programmatic platform for |
We help automate the process of ad inventory selling and increase revenue from advertising on e-commerce websites and mobile apps.
E-Contenta White Label — programmatic platform
for |
We help automate the process of ad inventory selling and increase revenue from advertising on e-commerce websites and mobile apps.
Benefits of using
E-Contenta White Label platform
Benefits of using
E-Contenta White Label platform
Ad revenue growth
Compared to the static model, programmatic multiplies the retailer's income from the internal advertising inventory sales.
Higher productivity of the advertising department
Automation of the ad sales processes reduces the workload of the advertising department, helping to redirect the resources to the challenges related to analytics, strategy, and innovation.


User data security
All data about the users, their behavior, affiliation with the certain segment, purchase history and other strategically important information is stored and processed on the e-commerce platform.
What does the platform look like?
What does the platform look like?
Technical capabilities of
E-Contenta White Label platform
Technical capabilities of
E-Contenta White Label platform


RTB technology
Real-time bidding is the main platform technology, where an ad is displayed by the advertiser who came out on top in the real-time auction and is willing to pay more.
Diversity of ad formats
The platform provides an opportunity to work with various advertising formats: banners, video ads, native text and visual ads and push notifications.
Wide range of targeting settings
You can launch campaigns with a variety of targeting settings: look-alike, interest category, GEO, social demos, devices, retargeting, etc.
Self-Service interface and API integration
Self-service interface allows advertisers to launch campaigns single-handedly. API integration with the trading desk of a media buying agency allows you to automate the buyout of inventory without any extra effort.
Multi-level platform access
The platform is managed by the users with different rights and functionality: administrator, retailer, agency, brand.
White-Label solution
The e-commerce website is granted a non-exclusive license to use the software, and the platform's functions are also implemented under the name of the website's brand.
RTB technology
Real-time bidding is the main platform technology, where an ad is displayed by the advertiser who came out on top in the real-time auction and is willing to pay more.
Diversity of ad formats
The platform provides an opportunity to work with various advertising formats: banners, video ads, native text and visual ads and push notifications.
Wide range of targeting settings
You can launch campaigns with a variety of targeting settings: look-alike, interest category, GEO, social demos, devices, retargeting, etc.
Self-Service interface and API integration
The platform's clear self-service interface allows advertisers to launch campaigns single-handedly. API integration with the trading desk of a media buying agency allows you to automate the buyout of inventory without any extra effort.
Multi-level platform access
The platform is managed by the users with different rights and functionality: administrator, retailer, agency, brand.
White-Label solution
The e-commerce website is granted a non-exclusive license to use the software, and the platform's functions are also implemented under the name of the website's brand.
"E-Commerce is developing by leaps and bounds. And now more than ever the industry needs a new software stack to automate processes and provide resources for solving strategic objectives of e-commerce websites. And that's exactly the kind of product we offer our customers."
Zoey Andreeva
CEO & Сo-Founder
E-Contenta
How is the price formed?
How is the price formed?
License
The client pays for a non-exclusive license to use the software
Revenue Share
The client shares the revenue interest after the ad sales through the programmatic platform
Mix
License fees plus a percentage of the ad revenue
F.A.Q.
We are happy to answer your questions!
Who can profit from this solution?
Our solution is designed for e-commerce websites with the traffic over 10 million users per month, whose goal is to increase advertising revenue by automating the sale of in-house inventory on the website and in the mobile app.
What are the stages of programmatic platform integration?
Programmatic platform implementation takes approximately from three to six months. At the initial stage, we demonstrate the product capabilities, define KPIs and restrictions, if any. Then the integration process begins, both at the UX and the database levels (for example, CRM or other databases containing the user data). Then, we integrate with the DSP and/or trading desk of the selected advertising agencies. At the final stage, our experts organize the training for the advertising department employees on working with the platform.

Do you help with the ad sales tune-up after the programmatic platform integration?
Yes, we also help the e-commerce website to get the internal inventory sales up and running,using the new opportunities provided by our platform. After the technical details with our software stack integration are handled, the next step is selling your advertising inventory to potential advertisers. At this stage, we can help with drawing up price lists, setting minimum CPMs and developing a strategy for promoting the programmatic platform. Our partners will be ready to adjust the sales process and inform the market about your new solution.
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