E-Contenta Converts Readers Into
Paying Customers

Monetize your content, generate leads, get more paying customers for your business using E‑Contenta, a programmatic platform for native advertising

Over 100 campaigns were held on the E‑Contenta platform, each of them based on the branded content as an effective customer acquisition strategy
The first platform to combine content and sales
Three components of our approach to lead generation and online sales growth using content:

1. Native advertising:
higher CTR

Native ads placed through the E‑Contenta platform appear in the recommended articles section and look like a teaser for an editorial. Such presentation helps to gain trust among users and provide a higher CTR.

2. Content algorithms:
better post-click behavior

E‑Contenta displays advertising only if the user's interests match with the content of the advertiser's web site pages. This ensures high-quality traffic behavior after visiting a company website: users stay longer and browse more pages.

3. Integration with the other channels: conversion to target action

Users returning to the advertiser's web site repeatedly perform a target action (i.e., registration, request for information or purchasing) 3.5 times more often than the new ones. Therefore, we paid much attention to the retargeting strategy and linked the E‑Contenta platform to the other traffic channels, such as Facebook

E-Contenta platform is integrated with 200 thousand media sources around the world. Make a white-list of publishers writing on the topics your target audience is interested in and launch your advertising campaign through them.

Retail, FMCG, IT, banks and insurance companies are focusing on online business even more. There is a huge demand on the market for digital marketing campaigns that would lead to real business results like app installs, subscriptions, white-paper downloads, info requests and purchases. That is why we have implemented CPA (Cost per Action) model so that E-Contenta partners and customers could run effective and goal-oriented campaigns.

Olga Sloniowska
Business Development Director, E‑Contenta Poland

Payment options

We always find the format that benefit our partners and clients!
CPA
СPA (Cost Per Action)
During the pilot we agree on cost of the target action - registration, sending a request, installing the app, purchasing and the number of target actions that we guarantee for the entire campaign.
CPC
CPC (Cost Per Click)
Pay for clicks and get as many taget users on your website as necessary.
CPM
CPM (Cost Per Mille)
Cost per 1000 impressions of an ad - this format is suitable for image and reach campaigns.

E-Contenta: Content Performance Platform

We combine various targeting tools and strategies to find the most effective combination that would profit your business
Retargeting

Showing ads to the audience who visited the advertiser's web site but didn't perform the target action

Look-Alike

Only the online users similar to the advertiser's target customers will see the ads

Interests

Targeting based on specific interests (e.g. sports, home, finances) or socio-demographic characteristics (gender, age)

Geo and IP

Targeting the users by geographic location - country, region, city

Devices

Showing ads to the users who use laptop, mobile phone or tablet

Dynamic targeting

We set the rules for displaying ads depending on the changing conditions (such as the weather, exchange rates or traffic jams)

Customer Feedback

I like working with E‑Contenta: the team quickly understood our mission of educating the audience about the benefits of clean water and filtration methods with Aquaphor. We achieved excellent results in campaigns dedicated to our blog promotion and online sales increase through content retargeting.

Anastasia Patsevich
Marketing Director Aquaphor

MegaFon has a technological sandbox - a platform for piloting and implementing new solutions. Together with E‑Contenta we tested a native advertising tool for MegaFon’s new products. The pilot was successful, the conversion was higher than other promotion channels, I liked the focus of E-Contenta on the result, willingness to share experience and accompany the pilot at all stages.

Pavel Belov
Senior Innovation Manager MegaFon

I will be happy to provide E‑Contenta recommendations for its future partners. In my opinion, the company has everything you may need - talented engineers and a clear business vision.

Simon Dunlop
Founder Bookmate

How to launch a campaign

If the goal of your campaign is to attract paying customers, generate leads and sales, be prepared to share some important information with us
Briefing

Tell us about the goals, objectives, timing, budget and expected results of the digital ad campaign.

Tech preparation

Provide us access to your content, analytical systems and pixels.

Let's go!

Our traffic manager launches a campaign on the E-Contenta platform and optimizes it, achieving the highest possible performance.

Report and recommendations

At the end of the campaign, you will receive a report with the results, examples of placements and recommendations for improving efficiency.

Learn how E-Contenta can help you to get the most out of native ads!

Learn how E-Contenta can help you to get the most out of native ads!

Send us a brief description of your challenge, get info about current special offers and a commercial offer within 1 business day
Learn how E-Contenta can help you to get the most out of native ads!