Monetize your content, generate leads, get more paying customers for your business using E‑Contenta, a programmatic platform for native advertising
Native ads placed through the E‑Contenta platform appear in the recommended articles section and look like a teaser for an editorial. Such presentation helps to gain trust among users and provide a higher CTR.
E‑Contenta displays advertising only if the user's interests match with the content of the advertiser's web site pages. This ensures high-quality traffic behavior after visiting a company website: users stay longer and browse more pages.
Users returning to the advertiser's web site repeatedly perform a target action (i.e., registration, request for information or purchasing) 3.5 times more often than the new ones. Therefore, we paid much attention to the retargeting strategy and linked the E‑Contenta platform to the other traffic channels, such as Facebook
E-Contenta platform is integrated with 200 thousand media sources around the world. Make a white-list of publishers writing on the topics your target audience is interested in and launch your advertising campaign through them.
Retail, FMCG, IT, banks and insurance companies are focusing on online business even more. There is a huge demand on the market for digital marketing campaigns that would lead to real business results like app installs, subscriptions, white-paper downloads, info requests and purchases. That is why we have implemented CPA (Cost per Action) model so that E-Contenta partners and customers could run effective and goal-oriented campaigns.
Showing ads to the audience who visited the advertiser's web site but didn't perform the target action
Only the online users similar to the advertiser's target customers will see the ads
Targeting based on specific interests (e.g. sports, home, finances) or socio-demographic characteristics (gender, age)
Targeting the users by geographic location - country, region, city
Showing ads to the users who use laptop, mobile phone or tablet
We set the rules for displaying ads depending on the changing conditions (such as the weather, exchange rates or traffic jams)
I like working with E‑Contenta: the team quickly understood our mission of educating the audience about the benefits of clean water and filtration methods with Aquaphor. We achieved excellent results in campaigns dedicated to our blog promotion and online sales increase through content retargeting.
MegaFon has a technological sandbox - a platform for piloting and implementing new solutions. Together with E‑Contenta we tested a native advertising tool for MegaFon’s new products. The pilot was successful, the conversion was higher than other promotion channels, I liked the focus of E-Contenta on the result, willingness to share experience and accompany the pilot at all stages.
I will be happy to provide E‑Contenta recommendations for its future partners. In my opinion, the company has everything you may need - talented engineers and a clear business vision.
Tell us about the goals, objectives, timing, budget and expected results of the digital ad campaign.
Provide us access to your content, analytical systems and pixels.
Our traffic manager launches a campaign on the E-Contenta platform and optimizes it, achieving the highest possible performance.
At the end of the campaign, you will receive a report with the results, examples of placements and recommendations for improving efficiency.